fairy-kei [ pop and lovely world fashion ]

Color of Fashion Items



Memo : Fairy-kei (Pop & Lovery) Fashion
The feature of fairy fashion style is light, soft, pop and cute. It has a distinctive color use. There are lots of combinations of the pastel colors, or pink and red, pink and white and pink and black. So, a pink variation is considerably abundant.
Fairy style is being supported by an adult woman who prefers lovely items or who wore clothes of the layer fashion in the past. The pioneer of fairy style is fashion producer Sebastian Masudea who opened the fairy cloth shop “6% DOKI DOKI” in 1996, and also he has been doing performances or activities of PR in regards to this style.　

He had created this kind of fashion style from his original idea, which was unique and creative. He is coordinating everything by himself from the make up of shop clerks to exterior and interior according to his themes, which are “sensational and lovely”, “not only cute but also happy” and “feeling of unreality”.

Meanwhile, a secondhand shop “Spank”, which had been opened at Kouenji in 2004 by Mr. Tavuchi, has good items according to a theme of ”pop disco in 80’s”, which are from United states.

There are original items such as small articles or T-shirts. Those could produce in total to “Spank girl”.The feature of this shop is amusement like music in addition to cuteness.