It was a long time ago when Japanese people considered the kimono as casual daily wear. Today, people dressed in kimonos attract attention wherever they go and are often asked to pose for photographs taken by foreign tourists. In other words, the kimono could be thought of as a type of cosplay. However, authentic kimonos are expensive and not many can afford to enjoy the luxury. Yet, all Japanese people seem to hold an admiring place in their hearts for the vivid colors, intricate patterns and textures of kimonos.
While designer’s and character brands flourished in the 1980’s, the fashion industry attempted to integrate the kimono and other traditional Japanese designs into clothes and accessories. However, the price, again, was a problem and the idea unfortunately failed.
In spite of this, a new brand, Takuya Angel, which created new fashion styles with used kimonos, appeared in the mid 90’s. Since then, Takuya Angel continued to excel by focusing on developing its original products and coming up with a plan to make use of traditional pattern used in Kyoto while changing material to reduce cost. Thus, Takuya Angel was able to successfully establish an innovative fashion style, which was a fusion of traditional Japanese patterns and recent fads such as cosplay, gothic, Lolita and cyber. In fact, the Takuya Angel shop in Harajuku is now visited by people from all over the world.
As the popularity of Takuya Angel has grown, new fashion categories “wa- goth” and “wa-lolita” have arisen. Qutie Frash is one of the most famous brands offering gothic and lolita styles with wa- patterns. Yet more and more shops are starting to make yukata (summer kimono) available at their shops.
This coverage staff : Director "HINE", Photographer"AYA", Assistant "Foomin, Pye", Special Thnks to ViVi
credits to: Style-arena.jp
No comments:
Post a Comment